Friday Sep 16, 2022

Full Meal - How to hold on to your customers - start a subscription business with a winning idea: Trap Fruits

Most business ideas come from unexpected places, often from a passion that translates into an opportunity. But what you do with this idea will set you apart. For Peigh Asante, a trip to Jamaica and a custard apple started it all. What follows is the development of a food business into a dynamic business model.

We find out how Trap Fruits' subscription business came to life and how the pandemic accelerated its success. Then, Peigh takes us on the journey from growing an online community to turning that community into repeat customers.

We chat about what it’s really like to run a business with your best mate. And the emotional balancing act that it takes. However, feeling comfortable enough with someone to be direct can help to strive for innovation and get things done.

As a newcomer to the food industry, Peigh relied on the skills he picked up from his experience working in commercial spaces but also from his athlete mindset. He also learnt about the value of his network, which led him to bring an arm of catering within the business.

Peigh’s vision for Trap Fruits is to become part of people’s weekly shop. And to achieve this, we uncover the fundamentals of any online business. The importance of branding to make people feel they are part of something and keep the customers coming back. It is essential to have conversations with customers by delivering quality and educational content through email marketing, newsletters and blogs.

In addition to a strong online presence, Trap Fruits is reaching out to customers at markets and festivals, taking the opportunity to test new products such as juices and dehydrated fruit snacks. The aim is to take customers on a journey, one step at a time. And for Trap Fruits to keep moving forward with products in shops as well as online.

At the end of this episode you will know:

-To look at the things you enjoy to find a business idea

-The importance of building a community

-What it’s like to work with people close to you

-That most skills are transferable

-Why you should embrace learning new things

-That your network is your net worth

-The fundamentals of online businesses

-The importance of customers retention

Find out more about Trap Fruits here: https://trapfruitslondon.com/

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Watch the full 'meal' here: https://www.youtube.com/watch?v=OdDO4NhIMEM&t=617s