Snack 2 - Every brand has its own story, and Kate explains how Sonder & Tell help brands tell it : Sonder & Tell

When your business focuses on verbal identity, it’s essential to get your business name right. Kate Hamilton tells us how the name Sonder & Tell came to life, and its meaning, from the discovery of a word made up to describe an obscure human emotion. 

We discuss the importance of structure in a creative framework to prevent you from deviating from your goal. And Kate tells us that the best stories are indeed strategic ones.

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