Snack 3 - Why there is real power in early brand positioning so you can tell a story with it: Sonder &Tell

A question that Sonder & Tell gets asked a lot is when a business should start thinking about brand positioning and tone of voice? Kate Hamilton explains that a business should start brand building as soon as possible. This is especially true if you are in a very competitive industry, such as the food space. 

Typically, the businesses that go the distance are those that focus on brand positioning and sell something more than just a product.

There’s real power in defining your brand positioning early and telling a story with it. Because your story can inspire your team, your customers, the people you want to hire and investors who want to see evidence of a brand.

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